SOCIAL MEDIA

Tools Used:

• Hootsuite

• Buffer

• Planoly

• YouTube Studio

• FB Business Manager

• FB Ads Manager

• Tweet Hunter

• Google Analytics

Metrics I Focus On:

• Engagement Rate

• Follower Growth

• Reach & Impression Rate

• Audience Demographics

• Conversion Rate

Cross-Channel Synergy:

• Create an interconnected brand experience across multiple platforms. By strategically synchronizing content and campaigns across various channels like Facebook, Instagram, Twitter, and LinkedIn, I ensure consistent messaging and cohesive storytelling.

• I leverage each platform based on its strengths enabling me to reach and engage with diverse audiences effectively.

Strategy:

• Leverage the power of compelling copywriting, an audience-centric approach, and creative visual storytelling to create engaging content that resonates with the target audience.

• By understanding audience preferences and pain points, I tailor content to their needs, helping create genuine connections.

• Use data-driven decision-making and continuous measurement of KPI's so content is optimized content for engagement and impact.