EMAIL MARKETING

Tools Used:

  • Klaviyo

  • ActiveCampaign

  • HubSpot

  • Constant Contact

  • ConvertKit

  • Mailchimp

Metrics I Focus On:

  • Open Rate

  • Click Through Rate

  • List Growth Rate

  • Conversion Rate

  • Email Response Rate

Cross-Channel Synergy:

  • Aligning email strategies with the entire marketing scope. This means syncing everything from SEO, advertising, social media, and blogging, to achieve the best results.

  • Using email as a pillar for customer lifecycle marketing and applying insights across channels

Strategy:

  • Nurture & build relationships with customers through engaging and personalized copy

  • Use conversion-optimized automations to bring users on a journey with the brand.

  • Using strategic segmentation to nurture & increase conversion at different stages of the funnel