SEARCH ENGINE OPTIMIZATION (SEO)

Tools Used:

• Ahrefs

• Google Keyword Planner

• Raven SEO Tools

• Moz

• Google Analytics

• Google Search Console

• Yoast SEO

• Screaming Frog

• Sistrix

Metrics I Focus On:

• Organic Traffic

• Keyword Rankings

• Bounce Rate

• Click Through Rate

• Pages per Session

• Backlinks & Reffering Domains

• Conversion Rate

Cross-Channel Synergy:

• By aligning SEO efforts with the whole content marketing ecosystem I create a unified and cohesive content marketing strategy.

• SEO-driven keyword research informs content creation, ensuring that blog posts, website pages, and social media content resonate with the target audience and align with search intent.

• By integrating SEO elements into email campaigns and lead generation initiatives, I generate qualified leads and nurture valuable customer relationships.

Strategy:

• Developing long and short-term strategies for SEO that can move the needle for the overall content marketing efforts

• Identifying high-impact keywords that align with goals and resonate with target audiences.

• Continuous monitoring of key metrics, such as organic traffic growth, keyword rankings, and user engagement, to fine-tune and adapt my strategies for maximum impact.