I was responsible for writing over 30 blog posts for our company blog. These posts were crafted by leveraging our best ideas, processes, and expertise to create core content that added value to potential leads and customers, while also contributing to our website's SEO efforts. Through this ongoing project, we were able to build a comprehensive blog that covered various topics related to marketing, lead generation, digital advertising, and business growth, which helped to establish the agency as a thought leader in the industry.

Blog Posts

Short Video Content

Short video content became a pillar in our content marketing strategy early on. We created over 100+ short videos that we used to syndicate across all social media accounts. I worked to create a cohesive editing style and optimized our process over time to create a content machine that pushed out long-form videos and short videos to help provide value to our audience and get eyes on the agency.

Twitter Growth

As part of our content marketing strategy, I was responsible for creating and publishing Twitter content on a daily basis. The goal was to increase engagement and facilitate conversations with other leaders in the space, while positioning the agency as an authority in their space. To achieve this, I focused on creating posts that showed personality and highlighted our expertise, including sharing how we helped our clients and the results we achieved for them.

Over time, our efforts paid off as we saw an increase in engagement on Twitter, which helped us to build relationships with other thought leaders and potential clients in the industry. Through this ongoing project, we were able to establish the agency's presence on Twitter and showcase our knowledge and expertise to a wider audience. Below shows the difference in growth in impressions between Dec - Feb 2021 and Dec to March 2023.