+30% Performance Boost in Traffic

+100% Brand Awareness

Key Performance Indicator

+100% Lead Generation

I've successfully doubled conversions for GS1/AECOC, focusing on boosting new memberships, registrations, calls, and online contacts. Our strategic campaigns not only attracted a significant increase in new members and registrations but also elevated inbound calls and online interactions. Simultaneously, we fortified the brand's online presence and optimized costs, enabling the pursuit of new objectives. This comprehensive approach highlights our commitment to driving results, protecting the brand, and efficiently managing costs for GS1/AECOC.

Lead Generation

Creating New Formats and Opportunities

I've harnessed the power of strategic ad formats to significantly amplify user impact in the realms of Demand Generation (Demand Gen), Display, and YouTube. Leveraging Demand Gen formats, we've created compelling content that sparks interest and drives targeted actions, ensuring a dynamic lead generation process. In the Display realm, visually engaging and responsive ad formats have been strategically deployed to capture attention and foster brand recall. Simultaneously, on YouTube, our approach involves immersive video content, taking advantage of TrueView and bumper ad formats to deliver captivating brand stories. This diversified strategy ensures a comprehensive and impactful presence across platforms, effectively engaging users and driving meaningful interactions at every touchpoint.

YouTube Campaigns

Our YouTube campaigns have been a powerhouse in reinforcing brand recall and promoting our services. Leveraging engaging video content, we not only captivate our audience but also deliver a memorable brand message. What sets our YouTube campaigns apart is the exceptional cost-effectiveness, ensuring maximum exposure at minimal costs. We've strategically woven these campaigns into a cohesive strategy, interconnecting seamlessly with other formats. This interconnected approach ensures a consistent and impactful brand presence across various channels, creating a holistic marketing experience that resonates with our audience while optimizing costs

SEO-SEM Synergies

I've successfully orchestrated powerful synergies between SEO and SEM strategies. Our approach involves strategically leveraging SEM to drive targeted traffic to new content, kickstarting an initial surge in visibility. What sets our strategy apart is the exceptional cost-effectiveness, with a super low cost per click. This not only ensures immediate exposure but also lays the foundation for organic growth over time. By aligning paid campaigns with SEO-optimized content, we create a dual impact — generating instant traction through SEM while concurrently bolstering the organic positioning of the content. This dynamic interplay between paid and organic efforts not only maximizes visibility in the short term but also establishes a robust foundation for sustained, organic success