Globus Pirineu Paid Media

GLOBUS PIRINEU

ROAS: 5€

21-Day Transformation

15% increment in Revenue

21% performance boost in search campaigns

80% reduction in Cost Per Click

Key Performance Indicator

In just 21 days, we orchestrated a remarkable turnaround for our hot air balloon client, whose Google Ads account had previously languished without a purchase for an entire week. Implementing targeted optimizations from day one, the results were nothing short of astounding. Before the adjustments, the account secured only one sale in 7 days, but post-optimizations, we achieved an impressive 30 sales in the same timeframe. This surge in performance translated into a 15% increase in revenue, illustrating the immediate and tangible impact of our strategic interventions. Notably, we achieved a ROAS of €5, underscoring the effectiveness of our approach in not just generating sales but maximizing returns on investment.

Increasing Sales: 21-Day Transformation

21% Performance Boost in Search Campaigns and an astonishing 80% reduction in CPC

Revolutionizing our approach to drive high-quality traffic, our strategic maneuvers have led to a substantial 20% improvement in performance within the Search campaigns. The cost per click (CPC) witnessed a remarkable drop from €0.52 to €0.42, enhancing cost efficiency without compromising results. Crucially, our efforts extended beyond cost savings to elevate the overall quality of traffic. By skillfully minimizing non-qualitative users, we ensured that every visitor brought meaningful engagement and potential conversions. Diversifying our tactics, the incorporation of alternative Google Ads formats achieved an astonishing 80% reduction in CPC, plummeting from €0.52 to a mere €0.10. This dual-pronged strategy not only optimized costs but also attracted a stream of high-value traffic, underscoring our commitment to delivering both quantity and quality in our campaign outcomes.

Brand Boost Through YouTube Campaigns

In our YouTube campaigns, we've executed a savvy strategy to enhance brand visibility and engagement. By launching skippable video campaigns tailored to both remarketing audiences and those with shared interests, we've effectively captivated our target demographic. The primary objective of these video initiatives revolves around building brand awareness, and the results have been remarkable. What sets our approach apart is the remarkable cost efficiency, with each view coming in at just 1 cent. This cost-effectiveness, coupled with strategic targeting, ensures that we not only reach our audience but do so in a way that maximizes the impact of every penny spent, making our YouTube campaigns a standout success in brand promotion.