Tools: Klaviyo

Skills: copywriting, eccomerce emails, building & managing automations, campaign design, audience segmentation, tagging, promotions, list growth, list nurturing

Results: Grow the list, nurture the leads, increase revenue

Average Open Rate: 50.48%

Average Click Through Rate: 4.24%

Revenue Generated: €90k

7/1/22 - 6/30/23

Utilizing this tool, I've crafted engaging and visually reports that provide real time insights into the effectiveness of diverse marketing channels. Through strategic filter application, these reports deliver a thorough and personalized analysis, empowering Beko and Grundig to glean valuable insights tailored to their objectives and audience segments. Additionally, I've integrated fresh data sources, guaranteeing Beko and Grundig analytics adaptability to their evolving business landscape.

Insightful Analytics with Looker Studio

Analytic Strategy: Quality Leads, Quality Results

I've established events and conversions to attract quality users interested in purchasing household appliances. By defining these events and conversions, we've implemented tracking mechanisms to monitor user interactions, particularly those that indicate an interest in buying. This strategic approach ensures that our analytics efforts are more likely to convert into satisfied customers. By focusing on these high-quality leads, we're able to optimize our digital marketing strategies effectively, ensuring that our campaigns resonate with the right audience and yield tangible results for Beko and Grundig.

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