Looker Studio enables holistic tracking of the website's performance across all channels, including SEO, paid media, direct, referral, and email. By leveraging Looker Studio, we've gained valuable insights into the website's performance on a global scale. This includes detailed analytics on user engagement, traffic sources, conversion rates, and more, providing actionable insights to optimize AECOC's digital strategies effectively. With Looker Studio's capabilities, we can monitor and analyze website performance comprehensively, ensuring AECOC stays ahead in the dynamic digital landscape.

Looker Studio for SEO, SEM

Google Tag Manager to Create New Events and Conversions

By strategically defining these events with Google Tag Manager, we're able to capture crucial data points related to member sign-ups and analyze user interactions across the website. These events provide valuable insights into the effectiveness of AECOC's online membership acquisition efforts and allow for a detailed understanding of user engagement and navigation patterns. With this data at our fingertips, we can make informed decisions to optimize the user experience, refine marketing strategies, and drive growth for AECOC's membership program.

GA4 Optimization for AECOC

I've optimized Google Analytics 4 (GA4) to focus on the technical aspects of barcode generation. These adjustments are designed to track and analyze key technical metrics, providing detailed insights into user interactions and the efficiency of GS1/AECOC's barcode services. The goal is to equip the organization with actionable technical insights, ensuring GA4 aligns seamlessly with their specific analytical objectives and contributes to continual optimization in barcode generation processes.